Why I Disagree with 99% of AI Experts When It Comes to AI and Community Banks

Aug 04, 2025By Jamison Rotz

JR

Let me be direct:

I believe most AI experts get it wrong when it comes to community banks — because they misunderstand what community banking is really about.

Community banking isn’t about technology first. It’s about relationships.

It’s about trust built over time. It’s about knowing your customer’s name — and their story. It’s about a real human being on the other end of the line who cares.

That human connection is not a cost center. It’s the very core of your brand. And when AI experts push an “AI-first” strategy, they miss the point entirely.

The AI-First Strategy Won’t Work in Community Banking

It might work for tech giants or call center factories — but not here.

Why? Because your value isn’t in scale. It’s in relationship capital. And that capital erodes the moment you replace a caring conversation with a cold script or a chatbot.

At Nearly Human, we believe something very different:

AI should never be the star of the show.

If this were a movie, the customer would be the main character. The human banker would be the guide. And AI? It’s the quiet, loyal supporting actor — making everyone else better.

Nearly Human OpsPilot Was Built for a Human-First World

We don’t put bots between your people and your customers. We put AI behind your people — like a co-pilot who never sleeps.

That means:

  • Context is ready the moment the call begins
  • Reps can focus on listening instead of multitasking
  • Emotional intelligence stays front and center
  • The human touch gets amplified, not replaced

This is the human-first AI model — and it’s the only one that aligns with what community banks actually stand for.

Relationships Are the Differentiator — Don’t Give Them Away

Let’s be honest: Local relationships and high-touch service are the key differentiators for community banks. It’s what sets you apart in a world of impersonal, algorithm-driven interactions.

Without that, you’re just a smaller version of today’s highly automated megabanks — and customers will treat you as such.

Why would they choose a small bank with fewer features if it feels just as impersonal? The only path forward is doubling down on what makes you unique — the human connection — and using AI to reinforce it, not erase it.

Because You Don’t Just Serve Accounts — You Serve Relationships

Your customers aren’t looking for automation. They’re looking for someone who knows them.

That’s why community banks thrive — because you show up when it matters. Our job at Nearly Human is to help your people show up stronger, more focused, and more supported — without compromising who they are or how they serve.

Pro-Relationship. Pro-Performance. Pro-Human.

We believe AI can enhance performance without sacrificing empathy. Community banks using Nearly Human are seeing:

  • 25–40% faster resolutions
  • Stronger customer satisfaction
  • Less burnout on the front lines
  • And most importantly — deeper relationships at scale

Because when you support your people, they deliver the magic that keeps customers for life.

The Bottom Line

You don’t need an AI-first strategy.

You need a human-first strategy — powered by the right kind of AI.

Nearly Human was built for that. To protect what makes you special, and scale it smartly — without losing your soul.

Book a free consultation to learn how we help community banks stay personal, powerful, and unforgettable — even in an AI-powered world.